Civic Lubbock, Inc. Announces Title Naming Rights Sponsors for 4th on Broadway Event

Civic Lubbock, Inc. is excited to announce the title naming rights sponsors for the 4th on Broadway event.

2025 H-E-B 4th on Broadway Parade 

• Los Hermanos Familia and the Military Order of the Purple Heart are organizing the parade.
• The parade will step off at 9:45 a.m. from First Baptist Church, head east down Broadway to the South Plains Fairgrounds Parking Lot just past Avenue A.

Reliant Energy Picnic Under the Stars

• The Picnic Under the Stars will start at 5:00 p.m. at Mackenzie Park.
• Food and beverage vendors will be on site.

Leprino Foods Kids Area hosted by Cabela's

• The Kids Area will be in Mackenzie Park between 5:00 p.m. - 7:00 p.m.
• Kids can enjoy inflatables and other games.

Davis Smith Gorilla Law Lawpalooza Evening Concert

• The evening concert will start at 7:00 p.m. featuring opening acts and a headliner.

H-E-B Fireworks Extravaganza 

• The H-E-B Fireworks Extravaganza will start at 10:00 p.m. featuring classic and contemporary patriotic music.

To become a sponsor, or for more information, please visit: www.LBKJuly4th.org